Al Ershad Group has had its humble beginning in the year 2002 and within a span of 13 years it has been emerged as one of the credible and credulous group dealing all kind of IT products and services keeping ethos and values in all our customers. The group has its presence in UAE and Bahrain and it serves in other GCC, MENA and Indian subcontinent.

We are head quartered in Dubai, the hub of global market. We have pride in proclaiming our supreme presence in Computer Plaza, an exclusive and dedicated mall for all IT products, with four major outlets and our corporate office. Our presence also spreads over with two outlets in the well-known computer street in Bur Dubai, two in Abu Dhabi, one in Sharjah and one in Bahrain.

The people behind this business have been significant and they stand as the pillar of the success. Our Chairman and Managing Director is a dynamic young entrepreneur with judicious thinking, pragmatic approaches and societal values. The top management team forms educated, experienced and enthusiastic people from different nationalities. Our sales, support and logistic team always endeavor to cater the needs of our customers to their entire satisfaction.

Our group deals with a full suite of products comprising Notebooks, Tablets, Hard Drives, Motherboards, Graphic cards, Optical storage drive, Digital storage, Networking products, Security software and Memory solutions; and is leading wholesaler of IT products in UAE and the region such as HP, Acer, Lenovo, Asus, Seagate, Intel, AMD, P-Link, Netgear, QNAP, Synology, Asrock, ECS, Kingston, APC, Eset, Kaspersky and all Microsoft products.

We do respect “The Mantra of Customer is the king” and endeavor meticulously to make the anecdote meaningful. This approach has helped us to gain a respectable clientele, comprises of MNC’s, Governmental, Resellers and end customers.

Our pledge is “The Technology People” it means we do our best effort to bring latest and advanced ideas and to be in forefront to offer latest technology products and innovative solutions to our clients at all times with our 13 years of experience and market leadership.


Key Facts

105 Employees: AEC group employs 105 employees across its 10 outlets
13 years in operation: 13 years of successful and momentous existence
10 showroom: The group owns and managing 10 showroom successfully
Gold, Silver and Platinum Partner
1000+ customers: We keep servicing more than 1000 customers globally
300 Million Turnover: Group turnover for 2014 is around 300 M


Our Vision & Mission

“To be an Icon in IT business surpassing the expectation of all our customers and stakeholders”.

At Al Ershad, as a group, we strive to cater the needs of all home and office automation requirements; we are in pursuit of encountering more challenging opportunities and getting sharpened to face the requirements of the changing world in general and region in particular. We are committed to translate these acquired acumen into value for our customers through our professional services


Our Objectives

To offer our clients the best of technology service with passion so that our client’s expectations are not just met but exceeded, and in order to attain that we provide the latest and best suitable hardware solution and components striving to meet our client’s all technological requirements


Corporate Morals

Our contentment is our client’s gratification. We make every effort to be a trustworthy partner in the long-term with our clients by giving the most exceptional and professional customer service. Our proven client records represent our genuine professionalism and commitment.

We are committed to providing a quality service in a manner that ensures a safe and healthy workplace for our employees and minimizes our potential impact on the environment. We will operate in compliance with all relevant environmental legislation and we will strive to use pollution prevention and environmental best practices in all we do. AL ERSHAD GROUP is committed for its Corporate Social responsibility, hence we are supporting some of the eligible organizations and individuals to full fill our CSR.


Outlets and Associates

Within a span of 13 years we have grown both vertically and horizontally. With 10 showrooms and Corporate Office, AEC is the most complete source for the computer hardware, laptops, palmtops, graphic cards etc. All our accounts and admin operations are centralized and managed from our head office located in Al Ain Centre, Office # 206 situated in Bur Dubai business district.

  • AEC Plaza, Dubai
  • AEC Refa branch, Dubai
  • AEC Abu Dhabi


Al Ershad Infotech Computer LLC
Office #206, 2nd Floor, Al Ain Center,
Computer Plaza, Bur Dubai,
P.O Box – 42782,
Dubai, UAE




+971 4 358 5183


+971 4 355 7040